Bulk Whisky Trade Strategy (Global)
Conducted a comprehensive feasibility study on the acquisition, holing and resale of bulk Scotch and Irish whisky, with a focus on high growth markets such as India.
Japanese Whisky Market Entry (Europe)
Evaluated the potential and built a tailored go-to-market strategy for an up-and-coming Japanese whisky brand looking to start in Europe.
Gin Brand Assessment and Acceleration Plan (Global)
Delivered a strategic and complete assessment of the business and the brand for a globally distributed Gin brand and supported the execution of the acceleration plan.
Bourbon Distribution (Europe)
Supported the successful European entry of an American Bourbon Whiskey brand.
Select Advisory Projects & Assignments (past year)